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4-tier global support, built from zero.
The animal health division of one of the world's largest pharma companies had no structured support for field operations across 60+ countries. We designed a four-tier Service Cloud model: tiers one and two local, three and four global. Cases route in via email, web, and an Experience Cloud portal, driven by screen flows and custom metadata — flexible across vastly different markets without per-country custom code.
Piloted in Australia and New Zealand, then rolled out country by country across Europe, the Americas, and Asia. From no global support infrastructure to a structured, scalable operation with measurably higher customer satisfaction.